Getting a hotel sold, especially in today’s challenging economic environment, takes persistence and knowledge. It begins with effective marketing. A seller has only one opportunity to tell the story of a hotel to a potential buyer. This story includes possibilities for the future. We can guide a buyer so that they can realize that possibility.
Marketing the Property
Our marketing reaches a wide audience of potential buyers, repeatedly. Our marketing materials provide a thorough analysis of the market where the property is located. They showcase the best aspects of a hotel asset while also providing information so that the buyer can make an informed decision. We are very good at conveying this information to a potential buyer.
The next step is negotiation. We know where the limits are. We represent and protect the interests of our clients while negotiating a deal that is fair to all parties. We excel at communication across cultural differences to reach a fair agreement. We know how to create value for all parties when obstacles present themselves so that seller and buyer alike come out winners.
Moving the deal to a successful close
We excel at creating value for all parties in a transaction. The fact is that with today’s economic challenges a deal has to stay “on top of the desk” to get done. This includes the lender as well. If an obstacle is not overcome immediately, the deal gets stalled and will fall apart. One or our strengths is keeping the deal on track and moving forward. This includes close communication with the buyer, lender, SBA on some deals, and the attorneys for both sides. Without this close, trusted communication, any deal will not close successfully.
Sound Guidance for our clients
We provide guidance to our clients so that they know they are making the correct decisions for themselves or their investment groups. We have operational expertise and knowledge of industry practices and standards to keep them informed. We support them with an understanding of a wide scope of real estate sectors, from land sales to retail markets, to ensure their interests are professionally represented.